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Melinda Spaulding

Melinda Spaulding

President of Practical Insights, Inc.

Melinda has a Masters of Market Research degree from the University of Georgia, Athens, and an undergraduate degree, summa cum laude, in Psychology Research methods from Viterbo College, LaCrosse, Wisconsin. Melinda has focused her 18 years of market research experience balancing methodology with the art of storytelling.


  • Adjunct faculty Kelley School of Business

  • Senior Vice President at G&S Research (Indianapolis) overseeing the analytics department and client service

  • Market Research Consultant at Eli Lilly & Company (Indianapolis) supporting the Prozac® brand team and neuroscience portfolio

  • List of publications and speaking engagements available upon request


When Melinda isn’t working, she’s attempting to “get a run in,” but often that means she’s chasing her kids around the house or challenging her son to another game of “pop-a-shot.” Melinda also volunteers her time at the local Catholic school that her children attend-working on their marketing committee.​