MAKING
MARKETERS
BETTER

MAKING MARKETERS BETTER

OUR MISSION

Help marketing organizations succeed by strengthening core marketing capabilities and improving the competencies of individual marketers.

Strategic Marketing Capability Frameworks

Customized learning & Development Services

Brand Building and Management

Insight, Discovery & Synthesis

OUR FOUNDATION: THE HEXAGON

Where science blends with symbolism, we find bees using the hexagon or “honeycomb” to build the structures of their life sustaining hives. Therefore the shape has come to represent their cooperative, hardworking nature.

This symbol reminds us of the hard work, strength, and cooperation it takes to build effective marketing teams.

INTRODUCING THE TEAM

mitch tull

Founder & Principal

Previous Trustee of MSI​

Lilly Lifetime Achievement

Award in Marketing

30+ years of marketing experience

Our Skill Partners

Melinda Spaulding

Market Insights Expert

President of Practical Insights, Inc.

Cathy Allen

Project Management & Leadership

Rob Schmid

Strategic Capability Expert

The Schmid Group

Kimberly Hoffman

Market Insights Analyst

Sr. Analyst of Practical

Insights, Inc.

Ashley Hawkins

Video Graphic & Design

Practical Insights, Inc.

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